Privacy Policy

Who We Are

Argana Dune ('we', 'our', 'us') is a luxury Moroccan skincare brand headquartered at 12, Rue de la Palmeraie, Guéliz, Marrakech 40000, Kingdom of Morocco. We operate the website arganadune.com and are responsible for the personal data you share with us when visiting our site, placing an order, or contacting our team.

What Data We Collect

We collect information you provide directly — such as your name, email address, shipping address, and payment details when you place an order or subscribe to our newsletter. We also collect usage data automatically, including your IP address, browser type, pages visited, and time spent on each page. This helps us improve your experience on our site.

How We Use Your Data

We use your personal data to process and fulfill your orders, communicate with you about your purchases, send newsletters if you have subscribed, improve our website and product range, and comply with our legal obligations. We do not sell, rent, or trade your personal data with third parties for their marketing purposes.

Legal Basis for Processing

We process your data on the following legal bases: contract performance (to fulfill your order), legitimate interest (to improve our services and prevent fraud), consent (for newsletter subscriptions and marketing communications), and legal obligation (for tax, accounting, and regulatory compliance).

Cookies & Tracking

We use essential cookies to operate the website, analytical cookies to understand how visitors use our site (via anonymised data), and preference cookies to remember your settings. You can manage your cookie preferences through our Cookie Settings panel at any time. Please see our Cookies Policy for full details.

Data Sharing

We share your data only with trusted partners who help us operate: payment processors (Stripe), shipping carriers, and email service providers. All partners are contractually bound to protect your data and use it only for the services they provide to us. We may disclose your data if required by law or to protect our legal rights.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes it was collected for — typically 7 years for transactional data (for tax purposes) and until you unsubscribe for marketing data. You may request deletion of your data at any time by contacting bonjour@arganadune.com.

Your Rights

You have the right to access the personal data we hold about you, correct any inaccuracies, request deletion (subject to legal retention requirements), object to or restrict processing, withdraw consent at any time, and lodge a complaint with your local data protection authority. To exercise any of these rights, contact us at bonjour@arganadune.com.

International Transfers

As a Moroccan brand serving international customers, your data may be transferred outside your country of residence. We ensure that all international transfers are protected by appropriate safeguards, including standard contractual clauses approved by the relevant regulatory authorities.

Contact & Questions

If you have any questions about this Privacy Policy or how we handle your data, please contact our data team at bonjour@arganadune.com. For partnership and press enquiries, contact spa@arganadune.com. We aim to respond to all data enquiries within 48 hours.